Lollipop represents the collaboration between Nike and music artist Samuel Nagati. The project aimed to introduce Play Now, a new space created by Nike in Barcelona to promote dance —among other disciplines— and to provide a unique environment for creativity and training for local dancers.
In this case, I focused on video editing, ensuring that the project’s energy and message resonated with both the artist’s aesthetic and the brand’s philosophy. Through a dynamic edit, the video captured the innovative spirit of Play Now BCN and its connection to urban culture and dance.
The result was a video that delighted both the Nike team and Samuel Nagati himself, becoming a key piece in positioning Play Now BCN as a reference point for dance and an iconic space for the local community of dancers.
